What is Misogi?

It’s not a workout.
It’s not a cleanse.
It’s a spiritual gut-check disguised as a challenge.

Originating from ancient Japanese Shinto rituals, Misogi was about purification — washing away the mental fog and physical stagnation to reconnect with your true self.

Today, we’ve reimagined it:
One hard thing that pushes you to the edge, so you come back stronger, clearer, and more you than ever.

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The Rule of Misogi (Modern Version):

“Do something so hard, you’ll either finish it — or be forever changed in the attempt.”

This isn’t about beating your PB or hitting 10k steps. It’s about doing something you’re not sure you can do — and growing from the discomfort.

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Modern Misogi Ideas:

• Walk 30km barefoot on the beach

• Train for a Muay Thai fight

• Take 30 ice baths in 30 days

• No phone for 7 days (yes, really)

• Swim across something that scares you

• Carry a 20kg sandbag up a mountain

• Or… our favorite: 90 days of total life reset through ice, fire, and purpose